Even before the current crisis, the
European automobile industry has faced enormous challenges: business in
the domestic markets is stagnating, manufacturers in emerging markets
are developing into serious competitors - and on top of this, there are
two swords of Damocles hovering above the industry, climate change and
oil shortage. Even at that stage the industry achieved only poor rates
of return and analysts deducted the fair market value.
At the moment, the automobile manufacturers and their suppliers are not
sufficiently prepared for such profound changes. They will have to
reconsider and adjust their strategic management over the next years
even more.
The Center for Automotive Management (CAMA) wants to support companies
in handling these changes and to give impulses for modernization.
In short: CAMA is meant to contribute to the "rebirth" of the German
automobile industry by reaching the "fair value" [
more].
